For this image I actually drove up to the nearest Ikea I could find, talked to their staff, and upon approval started snapping photos of their isles where you collect the items. 80 procent of these images were done in 2D. This was before I got into blender and all :)
(just some small info on my thoughtprocess in making these images)
As a concept artist of this caliber, I use 3d to maximize the quality and impact of the images at hand. For this, I learned a seemingly small yet highly efficient rule from the grandmaster of Naughty Dog concept art Eytan Zana. The 20/80 rule. When we are designing the interiors we tend to make 80% of the scene in 3D and after that move to photo shop for the remaining 20%. However, when it comes to organic imagery like vistas or outside locations where it is lush and greenery I apply 20% 3d and 80% photos or painting. The reasoning behind stems from the fact that hard surface things are more eligible to be captured in 3d as you don’t have to worry about the perspective. The calculation of 3d software will always help out in interior cases regarding light fall.
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